![]() Typography: Show how people will read your content. How do you want your website to look and be structured? Website example: Attach any website you find inspiring on your mood board template. What are the feelings you want to evoke with your website, shop, or service? Illustrations: Shape the look and feel of your brand. What’s your brand icon? How can people visually identify your brand? Think about the most prominent brands and how people identify them quickly by seeing their icons. Icons: Make an icon people will remember. How’s the consumer journey, and what does it look like? UI/UX: Show how people interact with your service or product, and add the look and feel of your interface. Use the mood board template to add the visual and content references for projects involving: Unlock a whole new world of creative possibilities through images, video, and input from team members, no matter where they are. Mood boards are an excellent source of inspiration and creativity. Or, share it as an image or PDF to post on social media or other websites. Invite others to collaborate and create your mood board with you. On the side toolbar, use the Pen tool, Shapes, IconFinder, and many other features to add style and edits to your mood board. Miro’s mood board template is highly customizable. Use Miro Web Clipper to easily capture web page screenshots and add them to your mood board. Miro lets you embed video and other media files by simply copying and pasting the video link. Get inspiration from all mediums, including videos, GIFs, and memes. You can also add files from other cloud services such as Google Drive and Dropbox, and many more. Easily add filesĪdd any file to your mood board by either uploading from your device or via a URL. In the left toolbar, browse through the Templates Library and select the mood board template. With Miro, you can select our ready-made mood board template and edit where you see fit, or you can create your mood board from scratch. Miro is the perfect mood board creator because it allows you to add as many files as you need in one infinite canvas. Mood boards allow you to gather inspiration, articulate a feeling or mood, and pitch ideas.Ī mood board typically consists of images, color palettes, and typography - basically a canvas or collage where you can add and remove as much as you want. But when you’re trying to kickstart a creative project, that’s often the first thing you need to do. It’s best to include 8-10 images as having too many images can be overwhelming and can confuse the direction and vision your intending to covey.īest practice: try and select 1-2 images from the categories mentioned in the previous step.Describing something as abstract as a feeling can be difficult. Once you’ve got a good amount of images saved to your Pinterest board you can now start to narrow down your selection to a few that you feel represents your brand. Image of People - try and include an image of a person (or people) that represent that audience. ![]() Typography - what font styles align best with your brand? include a relevant quote. Texture + patterns - Using texture will bring dimension tour your mood board and make it pop Imagery/photography - such as interiors and landscapes (nature) When Creating mood boards it’s best to choose Images from the categories below While choosing images Remember to try and only save images relating to your brand words. ![]() Related to your brand aesthetic, product or service. Create a new board and start searching for related images to pin. Unsplash and pixels are also great free stock image websites. ![]() Pinterest is my number one go-to when looking for images and inspiration for mood boards. START COLLECTING IMAGES FOR YOUR MOOD BOARD A great way to get going is to think of words that you’d like your ideal customer to use to describe your brand or products. I’ve also prepared a free mood board template and brief for you to download at the end of the post!īefore getting stuck into researching visuals, it’s important to define 3 - 5 keywords that describe the look or vibe you’d like to achieve for your brand. This can be used for Brand direction photo shoots and other creative projects. Mood boards are great when shared with designers to reference when working together so you're on the same page. In this post, I’ll take you through the process of how to build a mood board that you can use to set your brand aesthetic and visual direction. They’re also known as style scapes, Vision Boards, and Inspiration Boards. A mood board is a very important part of the brand process - this will set the vibe and tone for your brand. ![]()
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